"We will sell more consoles next year than this year," said Jeff Bell, head of global marketing for Microsoft's games business.
Bell said that the Xbox 360 was strong in Britain and gaining market share in France and Germany, but that sales of the PS3 had been lifted there by recent price cuts.
"Europe for us is still the swing," Bell said in an interview with Reuters. "The biggest challenge is that Sony as a brand has had greater staying power than in other areas. Not just PlayStation 3, but Sony as a brand."