NPD April Preview
Jacob Mazel
5/9/2008
NPDwill report USA sales for the four weeks ending May 3, 2008 on May 15,2008 at 6:30 pm EST. The period will cover the first few days of theGrand Theft Auto IV launch on Xbox 360 and PS3, as well as the MarioKart Wii launch. NPD reported five weeks of data in its March report,but with the big game releases driving demand it is unlikely that theindustry had smaller sales despite the shorter time frame.
If weekly average sales held constant from March to April, NPD would report the following:
Wii576,000DS558,400PSP237,600Xbox 360209,600PS3205,600PS2172,800Salesabove or below those totals would indicate an uptake in sales rates, ordwindling sales rates compared to the previous month.
However,because of the big releases in April, and the fact that Sony andNintendo are in new fiscal years (since April 1), the weekly salesrates will of course change.
Vgchartz expects NPD to report the following:
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Wiioutsold PS3 and Xbox 360 because of a huge shipment at the end of themonth timed to coincide with the GTAIV and Mario Kart launches.
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DS declined a bit in weekly sales from the previous month despite the launch of a new Pokemon game.
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PS3 outsold Xbox 360 and PSP by about 50,000 units for this period.
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PS2 sales continue to decline.
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GrandTheft Auto IV was easily the top seller for the month. It sold about3.7 million units despite being on sale for less than a week in thisperiod.
Vgchartz data which covers the Americas, rather than just the USA, shows the following hardware data for the four week period:
Week Ending12-Apr19-Apr26-Apr3-MayTotalWii98,964
186,66276,608
398,710760,944DS
135,644169,235
151,872145,047601,798PS358,20674,67882,652150,934366,470Xbox 36057,28761,66573,578117,394309,924PSP88,51173,89570,12475,643308,173PS2
51,28537,76437,22742,718168,994Wiiwas the top seller (bolded) for most weeks of the month, largely on thestrength of one enormous shipment right at the end of the month. Inweeks of low Wii supply, DS was the top seller. Throughout the entiremonth, PS2 sold the least units (underlined) by week. An interestingdevelopment for this month is the PS3. PS3 outsold Xbox 360 each weekof this month – by increasingly large totals. What started as astatistical tie between Xbox 360 and PS3 on week one (<1000 units)ended up at over a 33,000 unit lead for PS3 on May 3.
Adjustingfor the size of March (five weeks) vs. April (four weeks), the averageweekly sales rates for April changed as follows from March:
Avg SalesAvg SalesAvg. ChangeWii155,733190,236+0.22PS363,34691,618+0.45Xbox 36065,49177,481+0.18PSP75,86477,043+0.02DS150,779150,450-0.00PS260,42242,249-0.30
March 5wksApril 4wks
Hardwaresales for April were largely driven by the two versions of Grand TheftAuto IV, Mario Kart Wii, Pokemon Mysterious Dungeon 2 for DS, and GranTurismo 5: Prologue for PS3 as can be seen in the top ten softwaresales below. A number of carry over titles from last month, includingSuper Smash Brothers Brawl (Wii), Army of Two (Xbox 360), and TomClancy’s Rainbow 6: Vegas 2 (Xbox 360) continued to drive hardware aswell. Two holdovers from 2007 also remained in the top ten Call of Duty4 (Xbox 360), and Wii Play (Wii).
Software TitlePlatformPublisherAmericas Sales1Grand Theft Auto IVXbox 360Take Two2,317,7742Grand Theft Auto IVPS3Take Two1,386,0323Mario Kart WiiWiiNintendo1,231,2644Super Smash Brothers BrawlWiiNintendo644,7445Pokemon Mysterious Dungeon 2DSNintendo441,6826Wii PlayWiiNintendo371,9837Tom Clancy's Rainbow 6: Vegas 2Xbox 360Ubisoft289,6318Gran Turismo 5: ProloguePS3Sony271,9259Call of Duty 4: Modern WarfareXbox 360Activision262,10110Army of TwoXbox 360EA218,767TakeTwo and Nintendo were the big software winners for the month. Bothpublishers sold millions of units of software, with no other publisherseven close to that from the top ten. Six of the top ten titles werefrom Nintendo & Take Two this month, leaving Ubisoft, Sony,Activision, and EA to split the remaining ~1 million units of sales infrom the top ten games list. In May, Mario Kart, Smash, Wii Fit, bothGTAs and Wii Play should remain in the top ten, leaving only four othertop ten spots for different games.
来源:
http://www.vgchartz.com/news/news.php?id=1144
等NPD出来对比一下:D
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本帖最后由 光之Archer 于 2008-5-10 13:49 编辑 ]
......
这还是VG的数据阿:企鹅抽筋蹬腿:
到时侯拿NPD对对.
感觉差距好大.